Greg Oden was the NBA's number one, first-round draft pick from Ohio State in June of 2007.  He injured his knee and had been getting therapy and rehab at St Vincent Sports Performance Center when art director Sara O'Neill of Publicis asked me to come up with something dramatic for an ad series for St. Vincent. Yet another situation where we had very little time with our subject, but in this case, freedom to shoot what we thought worked best.